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How can networking lead to a greater career opportunities and improve your employability? Getting yourself familiar to other people within the same niche or job sector is a valid part of your marketing strategy. What does it actually involve nowadays in digital era?
Networking is a way of getting yourself known to other people and being friendly to the right ones so that you can get spotted, make new business relationships and that will have an outcome in a form of new job. In creative businesses it is a way to go and you cannot simply progress without a proper way of networking. Going solo is not really an option as you can miss on that precious advice and recommendations.
In the past it meant exchanging business cards, attending business do’s and being social in various business circumstances. Carrying business cards may seem a little bit old fashioned yet it is still the most professional way to leave a good impression. Keep your business cards concise, include your photo so that you will be remembered and add website and social media profile.
Positive body language, making a good eye contact and speaking clearly is another way of making a statement. It is the way to be recognized and appreciated. Being self-confident makes you look professional and help others see that you believe in your product and idea.
Nowadays, apart from traditional networking ways most of the process takes place online. Website is a sort of an online business card and a must. Social media presence is another. Create a LinkedIn profile and be visible to as many followers as you decide to. You can get connected to people from your field of work and get recommendations from LinkedIn based on your statistics.
Important tips to follow when creating a LinkedIn profile:
- Professional picture, no selfies
- Standing out Bio and headline
- Be creative and avoid commonly used words like organised, driven, analytical
- Try to show your personality and do not treat it like your online CV
- Connect with LinkedIn groups where you can get these valid connections from your job field.
by Danmar Computers
Resources
The importance of networking within the creative industries. https://medium.com/@l500019575/the-importance-of-networking-within-the-creative-industries-7f8e16040975
HOW TO NETWORK IN A CREATIVE INDUSTRY
https://www.thehrdigest.com/how-to-network-in-a-creative-industry/
Five Basic Tips for Networking In The Creative Industry